the brit awards 2022
At The 22’ BRIT Awards, Mastercard gave a #ShoutOut to The BRIT School.
To celebrate 30 years of the school, which nurtured icons like Amy Winehouse, we transformed Mastercard’s award sponsorship into the students' creative showcase.
Fronted by BRIT School alumni and multifaceted creative Gemma Cairney, we briefed The BRIT School students to reimagine Mastercard’s sonic brand in any artform. From films, to animations, to dances, to costumes - the students created a whole range of incredible pieces to share with the nation. Gemma mentored them throughout the process.
We kicked off the campaign on nominations night, celebrating the famous faces to have emerged from The BRIT School. Then on awards night, we gave The BRIT School students a once in a lifetime opportunity to share their work with millions, through our TV adverts and in the iconic O2 arena.
Check out our wrap up video:
Watch all the students work featured in our ad idents:
And their fantastic posters displayed around The O2:
Our videos that told the story on social:
A taste of the nominations night idents: