The Brit Awards
Another year, another BRIT awards…
We transformed Mastercard’s sponsorship of the The '23 BRIT Awards into a creative showcase for the BRIT School, turning every advert into a digital stage for their extraordinary talent.
We briefed the BRIT School students to reimagine the Mastercard Sonic (those catchy 6 notes at the end of every ad). Obviously, their work was incredible, showcasing just how talented these young creatives are.
They then developed their pieces with CGI and design experts, where we evolved their work into beautiful animations and stylised 3D designs. This formed our TV idents, print & DOOH, where the students’ work came alive around them. To truly showcase this as the future of creativity, we then transported their work into an AR world. As a creative team, we regularly checked in with the students, mentoring them throughout the process and preparing them for industry life.
Watch the final ident film here:
And our final wrap up video to see what went on behind the scenes: