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The Electoral Commission 

Voting isn’t a chore. It’s having a voice. It’s deciding your future. It’s something to be proud of.

 

To encourage voter registration, we turned the act into something you’d want to brag about. In nationwide TV, OOH, radio and social campaign, our colourful crowd of characters showed off that they’d registered to vote in all sorts of weird and wonderful ways.

 

And it worked! In the first 2 weeks of this campaign going live, over 1m people

had registered to vote – just in time for the 2024 general election.

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