Women have always been forced to appear unbreakable, bound to an unwritten rule to ignore pain in silence. This is only amplified in older age; the perimenopause stage of our lives still remaining unrecognised.
We worked with Forth, a startup providing women with at home hormone blood tests that give clarity around perimenopause symptoms. To celebrate this empowering innovation in women’s health, we created 'Women Not Warrior': a campaign challenging the expectations women face to solider on alone through pain, bringing the hidden symptoms of perimenopause to light.
60s cinema film:
Editorial print for Hello! magazine: