Merry bloody christmas
We get it, periods can be embarrassing. But thousands of people still don’t have access to sanitary products - so we needed to get people talking. Last Christmas we made and sent out 200 diamanté encrusted tampon baubles to clients, press and influencers.
For every photo of our unconventional Christmas decorations posted, shared and liked, we pledged to donate a box of sanitary products to the charity Bloody Good Period. The result: 12,000 sanitary pads donated and voted Campaign’s #1 Christmas card.