We get it, periods can be embarrassing. But thousands of people still don’t have access to sanitary products - so we needed to get people talking. For Christmas, we made and sent out 200 diamanté encrusted tampon baubles to clients, press and influencers. 

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For every photo of our unconventional Christmas decorations posted, shared and liked, we pledged to donate a box of sanitary products to the charity Bloody Good Period. The result: 12,000 sanitary pads donated and voted Campaign’s #1 Christmas card.