The Olympics is a unique time where countries come together to promote equality through sport. We build on this shared feeling of connection.
Alas, this is one of our babies that we had to kill. But we think it's too good not to share.
We tap into the growing fascination of finding out exactly where we come from, using individuals genetic breakdowns to show people the connections they have with the rest of the world. Fans can request their own Olympic DNA test Kit and reveal their genetics using the olympic rings.
Creating graphic flat lays of people’s DNA breakdowns as well as the individual country teams.
Utilising the ring shape of Coca-Cola cans, an already existing partner of the olympics, we will create cans as unique as each olympian.